Andrew Fanelli

Role

Work


Project

Overview


The Hardesty Team

The Hardesty Team, led by Ed Hardesty, are realtors who specialize in the downtown NYC and Westchester luxury markets. 

Role: Copywriter
Media: Digital Ads - Lead Gen

The Hardesty Team’s brand hinges on a well-traveled but locals-only sort of energy. This gives messaging a worldly yet exclusive flair, and that’s exactly what Hardesty wanted for his online ads. As a born and raised New York City boy, I was primed to deliver exactly that. The trick was to capture the necessary attitude, while also adhering to regulatory standards.