Andrew Fanelli

Role

Work


Project

Overview


Brooklinen

Brooklinen is a Brooklyn, New York based DTC linens company. It offers high quality, high thread count linens at more affordable prices than competitors. Its subversive approach offers luxury products at a price point that doesn’t make your eyes bleed.

Role: Copywriter, Digital Ads Manager 
Media: Digital Ads - Conversions

In 2015 I handled Brooklinen’s digital advertising on Facebook. I handled both copywriting and actual ad creation + daily ad management. In addition to coming up with snarky headlines meant to stop you in your tracks, I also delivered results like a 5.27x ROI over a 60 day period — turning a $21,120.44 ad-spend into $111,409.33 in revenue.